The Name
The name ‘IPPO IPPO’ (translating to 'step by step' in Japanese) for many of reasons. These are just a few;
To pay homage to the country that inspired the founder to pursue a creative endeavour, as if it weren't for the multitudes of Japanese art, history, media and culture he consumed as a child, he would never have started his creative journey.
Thematic Purpose: To create a bridge in history through design. Metaphorically walking ‘step by step’ through recent and distant history, taking inspiration from many places and producing new and interesting products that reflect the past, while still looking to the future.
The Inspiration
Despite being founded in 2025, IPPO IPPO's inspiration is found decades earlier. In the 70s through to the early 2000s, fashion, technology, films and media exhibited a host of unique and vibrant designs that have been lost to the bleak and clinical look of the modern world. However, the youth of today are attempting to recapture the magic of this forgotten world and that is where IPPO IPPO finds it's roots.
The Mission
- To recapture the vibrance of the past through creating products that take inspiration from the best parts of the pre-modern world.
- To bring back the culture of surf, skate, and streetwear brands to the community.
- To always offer high quality and affordable products to customers.
The Future
Moving forwards, IPPO IPPO will continue to stay true to both the brand's inspiration and the mission, while simultaneously and continuously improving upon the quality of the products and designs featured across the collections.